Tag: project-management
-
Key Takeaways The Search Engine That Thinks In 2025, Google quietly flipped the internet.Traditional search results are being replaced with AI-generated answers — long-form, contextual summaries that combine dozens of sources into one unified, conversational response. This is Google’s AI…
-
Introduction Right now, Google Search Engine Results Pages (SERPs) are more volatile than ever. According to Wincher’s SERP Volatility tool, the index is currently sitting at ~50, reflecting a global peak not seen before. This indicates massive fluctuations in rankings…
-
SEO and content marketing tools are essential for small businesses to stay competitive in 2025. With content marketing driving customer engagement (83% of marketers say it’s the most effective demand-generation method), smart use of SEO tools can deliver strong ROI.…
-
In a world where information spreads faster than ever, global events — from elections to moments of mourning — cause sudden, dramatic shifts in how and what people search online. For brands navigating the digital space, understanding these behavioural shifts…
-
Why Your Digital Campaigns Need a Strategic Edge This Season. When election season hits, the buzz doesn’t just take over the news cycle—it floods the digital advertising space too. Political campaigns pour millions into online ads, turning your usual low-cost…
-
As 2025 kicks into gear, businesses across Australia are revisiting their goals and recalibrating strategies to ensure the year is not just productive—but pivotal. At Carter Media, we’ve seen firsthand how clear, actionable, and data-informed goal setting can be the…
-
As AI continues to evolve, Google has rolled out a significant update that could impact how your content appears in search results. Introducing AI Overviews, a new feature that helps users quickly understand information from a variety of sources. In…
-
Why Every Business Needs a Content Marketing Strategy In today’s digital-first world, content marketing is the driving force behind online success. A well-crafted content marketing strategy doesn’t just generate traffic—it builds brand authority, engages customers, and converts leads into long-term…
-
Progress should benefit everyone, not just the few. Yet in Australia, corporate giants Woolworths and Coles are rolling out automation under the guise of “efficiency,” while quietly cutting jobs, slashing wages, and squeezing struggling consumers for every last dollar. Self-checkouts,…
-
How Your Website’s Code Impacts Visibility, Trust, and Conversions SEO isn’t just about keywords and backlinks—the very structure of your website affects how Google ranks your content. From title tags and meta descriptions to header structure and image optimisation, the…


