Carter Media

Tag: eeat

  • Top 10 SEO and Content Marketing Tools for 2025

    SEO and content marketing tools are essential for small businesses to stay competitive in 2025. With content marketing driving customer engagement (83% of marketers say it’s the most effective demand-generation method), smart use of SEO tools can deliver strong ROI.…

    Top 10 SEO and Content Marketing Tools for 2025

  • Understanding Search Behaviour During Major Global Events: Why Smart Brands Listen First

    In a world where information spreads faster than ever, global events — from elections to moments of mourning — cause sudden, dramatic shifts in how and what people search online. For brands navigating the digital space, understanding these behavioural shifts…

    Understanding Search Behaviour During Major Global Events: Why Smart Brands Listen First

  • Google’s New AI Overviews: What It Means for Your Website

    As AI continues to evolve, Google has rolled out a significant update that could impact how your content appears in search results. Introducing AI Overviews, a new feature that helps users quickly understand information from a variety of sources. In…

  • Woolworths, Coles, and the Great Retail Heist: Automation at Whose Expense?

    Progress should benefit everyone, not just the few. Yet in Australia, corporate giants Woolworths and Coles are rolling out automation under the guise of “efficiency,” while quietly cutting jobs, slashing wages, and squeezing struggling consumers for every last dollar. Self-checkouts,…

  • HTML and SEO: The Hidden Code That Can Make or Break Your Rankings

    How Your Website’s Code Impacts Visibility, Trust, and Conversions SEO isn’t just about keywords and backlinks—the very structure of your website affects how Google ranks your content. From title tags and meta descriptions to header structure and image optimisation, the…