Carter Media

Category: News

  • Strategic Goal Setting for 2025: A Digital Marketing Guide to Growth and Clarity

    As 2025 kicks into gear, businesses across Australia are revisiting their goals and recalibrating strategies to ensure the year is not just productive—but pivotal. At Carter Media, we’ve seen firsthand how clear, actionable, and data-informed goal setting can be the…

    Strategic Goal Setting for 2025: A Digital Marketing Guide to Growth and Clarity

  • Google’s New AI Overviews: What It Means for Your Website

    As AI continues to evolve, Google has rolled out a significant update that could impact how your content appears in search results. Introducing AI Overviews, a new feature that helps users quickly understand information from a variety of sources. In…

  • The Ultimate Content Marketing Strategy: How to Drive Traffic, Leads & Growth

    Why Every Business Needs a Content Marketing Strategy In today’s digital-first world, content marketing is the driving force behind online success. A well-crafted content marketing strategy doesn’t just generate traffic—it builds brand authority, engages customers, and converts leads into long-term…

  • The Ultimate Guide to Writing a Newsletter That Converts

    Newsletters are one of the most powerful tools for building trust, driving engagement, and ultimately converting readers into paying clients. But if your newsletter isn’t delivering real value, people won’t stick around. Whether you’re running a digital marketing agency, a…

  • Woolworths, Coles, and the Great Retail Heist: Automation at Whose Expense?

    Progress should benefit everyone, not just the few. Yet in Australia, corporate giants Woolworths and Coles are rolling out automation under the guise of “efficiency,” while quietly cutting jobs, slashing wages, and squeezing struggling consumers for every last dollar. Self-checkouts,…

  • HTML and SEO: The Hidden Code That Can Make or Break Your Rankings

    How Your Website’s Code Impacts Visibility, Trust, and Conversions SEO isn’t just about keywords and backlinks—the very structure of your website affects how Google ranks your content. From title tags and meta descriptions to header structure and image optimisation, the…

  • Effective SEO for Business Growth in the Digital Age

    In today’s digital-first world, businesses can’t afford to be invisible online. Yet, so many brands struggle to cut through the noise, connect with their audience, and turn digital traffic into tangible results. That’s exactly why I started Carter Media—to bridge…

    Effective SEO for Business Growth in the Digital Age