Carter Media

Author: Carter Media

  • Understanding Search Behaviour During Major Global Events: Why Smart Brands Listen First

    In a world where information spreads faster than ever, global events — from elections to moments of mourning — cause sudden, dramatic shifts in how and what people search online. For brands navigating the digital space, understanding these behavioural shifts…

    Understanding Search Behaviour During Major Global Events: Why Smart Brands Listen First

  • How Election Periods Impact Ad Spend and Visibility in Australia

    Why Your Digital Campaigns Need a Strategic Edge This Season. When election season hits, the buzz doesn’t just take over the news cycle—it floods the digital advertising space too. Political campaigns pour millions into online ads, turning your usual low-cost…

    How Election Periods Impact Ad Spend and Visibility in Australia

  • Strategic Goal Setting for 2025: A Digital Marketing Guide to Growth and Clarity

    As 2025 kicks into gear, businesses across Australia are revisiting their goals and recalibrating strategies to ensure the year is not just productive—but pivotal. At Carter Media, we’ve seen firsthand how clear, actionable, and data-informed goal setting can be the…

    Strategic Goal Setting for 2025: A Digital Marketing Guide to Growth and Clarity

  • Google’s New AI Overviews: What It Means for Your Website

    As AI continues to evolve, Google has rolled out a significant update that could impact how your content appears in search results. Introducing AI Overviews, a new feature that helps users quickly understand information from a variety of sources. In…

  • The Ultimate Content Marketing Strategy: How to Drive Traffic, Leads & Growth

    Why Every Business Needs a Content Marketing Strategy In today’s digital-first world, content marketing is the driving force behind online success. A well-crafted content marketing strategy doesn’t just generate traffic—it builds brand authority, engages customers, and converts leads into long-term…

  • The Ultimate Guide to Writing a Newsletter That Converts

    Newsletters are one of the most powerful tools for building trust, driving engagement, and ultimately converting readers into paying clients. But if your newsletter isn’t delivering real value, people won’t stick around. Whether you’re running a digital marketing agency, a…

  • Woolworths, Coles, and the Great Retail Heist: Automation at Whose Expense?

    Progress should benefit everyone, not just the few. Yet in Australia, corporate giants Woolworths and Coles are rolling out automation under the guise of “efficiency,” while quietly cutting jobs, slashing wages, and squeezing struggling consumers for every last dollar. Self-checkouts,…

  • HTML and SEO: The Hidden Code That Can Make or Break Your Rankings

    How Your Website’s Code Impacts Visibility, Trust, and Conversions SEO isn’t just about keywords and backlinks—the very structure of your website affects how Google ranks your content. From title tags and meta descriptions to header structure and image optimisation, the…

  • How Carter Media Helped Goodegg Investments Achieve 116% Organic Growth & 80% Higher Conversions

    In the fiercely competitive real estate investment market, online visibility and lead generation are everything. For Goodegg Investments, a California-based investment firm, increasing organic reach, engagement, and conversions was essential for scaling their business. Through strategic SEO and PPC initiatives,…

    How Carter Media Helped Goodegg Investments Achieve 116% Organic Growth & 80% Higher Conversions

  • How Carter Media Drove a 179% Surge in Organic Traffic for Business Depot

    In today’s competitive digital landscape, organic traffic growth isn’t just about rankings—it’s about creating a seamless user experience that drives real engagement and conversions. At Carter Media, we specialise in data-driven SEO and content strategies that deliver measurable results. Our…

    How Carter Media Drove a 179% Surge in Organic Traffic for Business Depot