In the fiercely competitive real estate investment market, online visibility and lead generation are everything. For Goodegg Investments, a California-based investment firm, increasing organic reach, engagement, and conversions was essential for scaling their business. Through strategic SEO and PPC initiatives, Carter Media transformed their digital presence, leading to:
✅ 116% increase in organic traffic
✅ 80% improvement in conversion rates
✅ 252% surge in engaged sessions
Let’s break down how we did it.
The Challenge: Standing Out in a Competitive Market
Goodegg Investments was facing three core digital roadblocks:
❌ Limited search visibility in a highly competitive real estate sector.
❌ Low engagement rates—users weren’t staying long enough to convert.
❌ Underperforming sales funnel, with missed opportunities to capture leads.
The goal? Build a high-impact SEO and PPC strategy that not only attracted traffic but also ensured qualified leads and stronger conversion rates.
The Strategy: Local SEO, Content Expansion & PPC Domination
To drive sustainable digital growth, we implemented a dual strategy—leveraging SEO for long-term traffic gains and PPC for immediate lead generation.
1. Local SEO & High-Intent Keyword Optimisation
📍 Targeted Local SEO Initiatives – Through meticulous keyword research and strategic content creation, we positioned Goodegg Investments for hyper-local search dominance within the California real estate market.
📈 116% Organic Traffic Increase – By optimising on-page content, improving metadata, and executing structured content expansion, we significantly boosted their search rankings for high-value investment-related keywords.
2. Engagement-Driven Content & UX Enhancements
👁️ 252% Increase in Engaged Sessions – By improving site structure, internal linking, and content readability, users were more engaged—spending longer on-site and interacting with more pages per session.
🛠️ High-Value Content Strategy – Blog posts, market insights, and investment tips positioned Goodegg Investments as a thought leader, building trust with potential investors.
3. PPC Campaigns for Rapid Lead Generation
💰 80% Increase in Conversion Rates – We designed and executed a targeted PPC strategy, driving qualified traffic straight into the sales funnel through high-converting ad copy and landing page optimisation.
🔎 Smart Bidding & Retargeting – By implementing data-driven ad campaigns and refining audience targeting, we significantly improved cost efficiency while increasing conversion rates.
The Results: A Thriving Real Estate Investment Brand
Through a powerful mix of organic SEO growth and high-performing paid campaigns, Goodegg Investments achieved record-breaking digital success.
🚀 116% more organic traffic = sustained long-term growth
💰 Higher conversions = more high-intent investor leads
📊 Stronger engagement = increased credibility & trust
This holistic strategy not only secured Goodegg Investments’ position as an industry leader but also ensured sustainable lead generation and ongoing digital success.
Want These Results for Your Business?
Carter Media delivers data-driven SEO, content, and PPC strategies that drive real, measurable growth.
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